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one account, shown properly.
including what didn’t work.
Most agency case studies are a screenshot and a percentage with no denominator. Here is a full quarter with the spend, the revenue, the decisions and the parts we got wrong.
four accounts, twelve months
Every figure below is pulled straight from the live ad accounts, quarter by quarter, for the twelve months to July 2026. Spend and revenue as reported in-platform, no selective windows.
Same budget. Revenue up 196%.
Spend moved barely at all across the year, from ₹1.02Cr a quarter to ₹1.64Cr. Revenue went from ₹2.98Cr to ₹8.81Cr. That gap is the whole story: this was not bought with budget, it was bought with a better ratio.
₹5.94Cr spend → ₹20.45Cr revenue
3.44x blended over twelve months
Spend up 233%. ROAS held.
The hard part of scaling is not the first rupee, it is the ten thousandth. Spend more than tripled across the year and the return held in the 2.3x to 2.7x band throughout. No efficiency collapse on the way up.
₹2.29Cr spend → ₹5.78Cr revenue
2.52x blended over twelve months
Scaled 3.5x, return improved.
A smaller account scaled deliberately rather than fast. Quarterly spend went from ₹15L to ₹53L and the return improved rather than degraded, which is the read you want before you commit real budget.
₹1.27Cr spend → ₹2.39Cr revenue
1.89x blended over twelve months
₹16Cr deployed. Return up 39%.
One of the largest accounts we run. The last quarter is the one that matters: spend came down from the Feb–Apr peak while revenue hit its highest point of the year, which is efficiency arriving rather than budget doing the work.
₹16.32Cr spend → ₹35.74Cr revenue
2.19x blended over twelve months
How to read these
These are platform-reported figures, which means they carry the usual attribution caveats. We publish them anyway because the alternative is a screenshot with the axis cropped off.
Two different stories are on this page. Senses and Superyou are efficiency stories, where the return improved on a budget that barely moved. Past Modern and Origins Nutra are scaling stories, where spend tripled and the return held. Both are good outcomes. They need very different work.
What we won’t claim
None of these accounts moved because of one clever idea. Each is twelve months of structure, creative testing and weekly decisions, and in every one of them there were quarters that went sideways. Feb to April was flat or down for three of the four.
We also will not claim full credit. These are good products with founders who make fast decisions. That is most of why the numbers look like this, and it is why we are choosy about who we take on.
how we report
Reporting is where most agency relationships quietly go wrong. Ours is built so you could end it tomorrow and pick up exactly where we left off.
A decision, not a dashboard
Every week you get what we changed, what it did, and what we are changing next, with the numbers already interpreted. If a channel had a bad week you hear it from us first.
Your accounts stay yours
Every ad account, pixel, feed and asset sits in your name. No agency-owned assets, no data held hostage at the end of a relationship.
One margin number
All four channels on a single contribution margin view, so you can see what each contributed instead of four platforms each claiming the same sale.
Beyond Ads gives critical data driven insights that are often overlooked by D2C entrepreneurs. That’s where they are unique with their approach.