A full year of results for seven D2C brands, quarter by quarter. Revenue is actual sales, not what the ad platforms claim.
Numbers we’re proud to share
Supplements
₹125Cr
Revenue in a year
Protein
₹64.5Cr
Sales, 2.2 lakh new customers
Beauty
₹34.2Cr
Sales, 2.45 lakh new customers
Women's footwear
₹30Cr
Website sales at 3.96x
Menswear
₹22.6Cr
Website sales at 3x
Womenswear
+148%
Sales growth in a year
Sneakers
15x
Website revenue in a year
New customers
10.8 lakh
Across these seven brands
our clientele
the numbers
₹250Cr+
Ad spend we managed in the last 12 months
3.5x
Average ROAS we delivered, last 12 months
30 mo
How long a brand stays with us, on average
25
D2C brands we work with right now
Before you start
a quick word on these numbers.
One great month is easy to show. A full year tells you a lot more about how an agency works, so that’s what’s in here: every quarter, from the ad accounts and the brands’ own sales data.
Revenue is actual sales, not what the ad platforms claim. For most brands that's Shopify website sales. For the supplements brand it's website, Amazon and quick commerce.
Spend is from the ad platforms, before GST. US sales are converted at ₹88 to the dollar.
A new customer is someone placing their first order on the website. Cost per new customer (nCAC) is ad spend divided by new customers. AOV is website sales divided by website orders.
Brand names are left out. If you'd like to speak to any of these founders, ask us and we'll check with them.
Each account covers twelve months. The exact dates are on every case. For the sneakers brand, it's the year we built the account up.
