Quick commerce ads on Blinkit, Zepto and Instamart
Blinkit, Zepto and Instamart are a media channel with a shelf attached and a stock problem underneath.
how quick commerce differs
A keyword won nationally converts nothing when you are out of stock in the eleven dark stores serving your customers.
Ad spend into an unavailable SKU is money gone, and platform reporting will not tell you it is happening.
Blinkit, Zepto and Instamart
Blinkit
The deepest ad stack of the three and the most competitive auctions in most metros.
Zepto
Younger customers, bigger baskets and more impulse conversion than any other channel we run.
Swiggy Instamart
Sits inside an app people opened for something else, so placement carries more weight than keyword bids.
four jobs, in order
Availability
Dark store level stock mapped against where your demand actually is.
Visibility
Keyword and banner buying, bid by city and category.
Conversion
Tile imagery, title, pack size and price ladder.
Assortment
Search data shows which pack sizes and variants people want.
one account, twelve months
₹125Cr in revenue in a year.
₹70.28Cr spend → ₹125.38Cr revenue
1.78x over twelve months
common questions
Yes for impulse, replenishment, gifting or anything bought without research. Considered or high ticket products are usually a distribution play, and we will say so.
Sometimes it does not, and we will say so. We model contribution margin after commission, fulfilment and ad spend first.
Listing and commercial terms are your team’s negotiation. Once you are on, we make sure you are visible in the right catchments.
Mostly city level holdouts: we hold spend in comparable catchments and read the difference in total category offtake instead of platform-reported sales.
we’ll check your availability
We will check your visibility and availability across Blinkit, Zepto and Instamart in your top three cities.