Amazon ads for D2C brands
You are buying a position that organic then holds for free. Once the flywheel turns, your total ad cost of sale drops every month.
why Amazon accounts stall
A handful of keywords get treated as a rank investment with a payback window. The rest are held to efficiency.
A flat ACOS target across the whole catalogue is the most expensive rule in your account.
ads and the listing
Sponsored Products
Rank-buy terms get a payback window, harvest terms an efficiency ceiling.
Sponsored Brands
Headline and video placements to hold your category term.
Sponsored Display and DSP
Retargeting your detail page traffic and, where scale justifies it, DSP.
Listing and A+ content
Titles, bullets, images and A+ rebuilt around the objections that stop a purchase.
Organic rank tracking
Weekly organic position on priority keywords, reported next to ACOS.
Share of voice
Who holds the placements you want, and what taking them will cost.
one account, twelve months
₹125Cr in revenue in a year.
₹70.28Cr spend → ₹125.38Cr revenue
1.78x over twelve months
common questions
We agree the payback window first: the keywords, the target position and the month by which total ad cost of sale should be below where it is now.
Not operations. We flag stock risk on the SKUs we are spending behind, and the operational side stays with your team or your 3PL.
We run both. Vendor changes the levers you have, particularly on pricing and DSP access, so the plan looks different.
For a lot of categories they compete for the same purchase. For impulse or replenishment products, quick commerce is probably taking share from your Amazon business now.
we’ll review your Amazon account
Keyword tiering, listing review, organic position against your top three competitors.