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four channels.
one team, one margin number.
Meta, Google, Amazon and quick commerce, argued against each other every week on the same margin number. Most brands end up with four vendors optimising four different dashboards. We would rather one team held all of it and had the argument in front of you.
what we run
Four channels, one team, argued against each other every week on the same margin number.
Meta
Full funnel campaigns on Facebook and Instagram, from creative strategy through to scaling profitable spend. Testing velocity is the product here.
Google & YouTube
Search, Shopping and video campaigns that capture intent and grow revenue consistently, with brand and non-brand held to separate targets.
Amazon
Storefronts, high converting listings and sponsored ads that push products into top selling positions. Rank is the real product. Ads are how you buy it.
Quick commerce
Growth plans on Blinkit, Zepto and Instamart covering inventory, pricing, promotions and ad strategy. Availability first, then visibility.
why one team
Split the channels across four vendors and each one turns up with the number that makes its own channel look good. The Meta agency reports in-platform ROAS, the Amazon agency reports ACOS, quick commerce reports offtake, and nobody in the room owns the margin the brand actually banks.
Every channel can look like it is winning while the blended number goes backwards. Somebody has to be accountable for the blended number.
So the same Brand Lead owns all of it. One person, one set of numbers, and a weekly argument about where the next rupee should go rather than four separate reports that never have to agree with each other.
The channels are not independent anyway. Meta creative moves branded search on Google. Search demand shows up as Amazon rank, and rank is what the sponsored ads are buying. Quick commerce converts demand you have already created, and only where the stock is actually on shelf. Treating them as four separate budgets means paying twice for the same customer and calling it growth.
You do not have to hand us all four. Most brands start with one channel and add the next once the first is working. The argument only has to happen inside one team.
send us the account
We will go through it properly and tell you the three things costing you the most.