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two founders, no clients,
no playbook.
We started in November 2022 with nothing but the belief that brands deserved better than what most agencies were offering. Today we are a 25+ member team managing over ₹180 crore of ad spend in the last twelve months across thirty-odd brands.
who we are
Beyond Ads is a performance marketing agency based in Hyderabad. We manage paid advertising for D2C brands across Meta, Google, Amazon and quick commerce.
We are not the biggest agency. We are not trying to be. We work with roughly thirty handpicked brands at a time, and that number is a deliberate ceiling rather than a stage we are growing out of.
The founders are still in the accounts. Not ceremonially. Bhanu runs Meta, creative strategy and quick commerce. Krishna runs Google, YouTube and Amazon. Between them and the twenty-five people here, nobody on your account is learning on your budget.
the numbers
what we believe
Most agencies treat client relationships as transactions. Hit the numbers, send the report, move on. We think that is broken.
The brands we work with are built by founders who have put everything on the line. Their ad spend is not a joke. It is their runway, their growth, their survival.
Our average client stays with us for thirty months. In an industry where six month churn is normal, that number means something. It means we are not just running ads, we are building partnerships.
the culture
We are direct. If something is not working, we say it. If you made a mistake, own it. If you disagree with someone, tell them. No politics, no passive-aggressive Slack messages, no “that’s not my job.”
We care about craft. The difference between good and great is in the details. The naming convention, the creative brief, the way you explain a CPM spike to a client. We notice these things.
We are still figuring things out. We do not have all the answers. What we do have is a commitment to getting better every week.
a note from the founders
Neither of us started Beyond Ads with a grand vision. We just knew that the agency experience, both as clients and as people who had worked inside agencies, was mostly terrible. Slow responses. Generic strategies. People who did not really understand your business telling you what to do.
We wanted to build something different. An agency where the people doing the work actually cared. Where founders felt like they had a partner rather than a vendor. Where we would tell you the truth even when it was uncomfortable.
That is also why we are both still in the accounts. Between us we cover every channel we sell, so nobody here is reviewing work they could not do themselves.
We are not perfect. We are still learning, still building, still figuring out how to do this better. But we show up every day trying to earn the trust our clients place in us.
Bhanu & Krishna
Co-founders, Beyond Ads