Meta ads for D2C brands
What separates a brand that scales from one that plateaus is how fast it can produce and test new ideas.
why Meta accounts plateau
We open the account and find eleven ads, nine of them variations of one idea, all fatigued. Demand created here tends to arrive a week later as brand search on Google.
If nine ads test the same hypothesis, you are running one test nine times.
what we run
Angle mining
Recurring objections in your reviews and comments become testable angles.
Testing velocity
A fixed weekly output of new concepts across static, UGC, founder-led and motion.
Account architecture
Testing and scaling kept separate, so a winner can take budget without destroying the learning.
Signal and tracking
CAPI with real deduplication and clean event mapping.
Scaling discipline
Rules that move money to winners, plus a kill threshold agreed in advance.
Incrementality
Geo holdouts and lift tests on the spend that matters.
one account, twelve months
₹64.5Cr in sales. 2.2 lakh new customers.
₹24.00Cr spend → ₹64.52Cr website sales
2.69x over twelve months
common questions
We own creative strategy, briefs and testing. Production sits with your team or a partner, because we are deliberately not a content production house.
₹5,00,000 a month. Below that our fee starts eating the gain, and we will say so on the first call.
Structure and tracking fixes usually show up inside three weeks. Creative-led step changes take a full test cycle, so six to eight weeks.
Often better: we take strategy, the creative pipeline and the structural calls, and settle who makes the final budget call in week one.