Meta ads for D2C brands

What separates a brand that scales from one that plateaus is how fast it can produce and test new ideas.

Super You
d’you
Arth by Emcure
House of Quadri
Urban Jungle
Mile Collective
Hustle Culture
Perte D’ego
Aminu
Arata
Freakins
Uptownie
Juicy Chemistry
Curapod
Bummer
Assembly
Amethyst Store
Feier
Origins Nutra
Shumee
The Good Bug
Leezus
Pastmodern
Cai Store
Good Monk
Fraganote
Senses India
Creme Castle
Frido
Aiza
Cubelelo
Antinorm
Anaar
Summer Away
Eske
iTokri
Frontech
Setu
Trunativ
Skillmatics
Super You
The Good Bug
d’you
Leezus
Arth by Emcure
Pastmodern
House of Quadri
Cai Store
Urban Jungle
Good Monk
Mile Collective
Fraganote
Hustle Culture
Senses India
Perte D’ego
Creme Castle
Aminu
Frido
Arata
Aiza
Freakins
Cubelelo
Uptownie
Antinorm
Juicy Chemistry
Anaar
Curapod
Summer Away
Bummer
Eske
Assembly
iTokri
Amethyst Store
Frontech
Feier
Setu
Origins Nutra
Trunativ
Shumee
Skillmatics
Google PartnerGoogle PartnerMeta Business PartnerAmazon Ads Verified PartnerVerified PartnerShopify Partners

why Meta accounts plateau

We open the account and find eleven ads, nine of them variations of one idea, all fatigued. Demand created here tends to arrive a week later as brand search on Google.

If nine ads test the same hypothesis, you are running one test nine times.

what we run

Angle mining

Recurring objections in your reviews and comments become testable angles.

Testing velocity

A fixed weekly output of new concepts across static, UGC, founder-led and motion.

Account architecture

Testing and scaling kept separate, so a winner can take budget without destroying the learning.

Signal and tracking

CAPI with real deduplication and clean event mapping.

Scaling discipline

Rules that move money to winners, plus a kill threshold agreed in advance.

Incrementality

Geo holdouts and lift tests on the spend that matters.

one account, twelve months

Menswear brand · last 12 months
₹2.98Cr → ₹8.81Cr
Quarterly revenue
2.91x → 5.38x
ROAS
₹1.02Cr
₹2.98Cr
Aug–Oct 25
2.91x
₹1.67Cr
₹4.27Cr
Nov–Jan
2.55x
₹1.60Cr
₹4.39Cr
Feb–Apr 26
2.73x
₹1.64Cr
₹8.81Cr
May–Jul 26
5.38x
Ad spendRevenue
Twelve month total

₹5.94Cr spend → ₹20.45Cr revenue

Menswear brand teardown →

common questions

We own creative strategy, briefs and testing. Production sits with your team or a partner, because we are deliberately not a content production house.

₹5,00,000 a month. Below that our fee starts eating the gain, and we will say so on the first call.

Structure and tracking fixes usually show up inside three weeks. Creative-led step changes take a full test cycle, so six to eight weeks.

Often better: we take strategy, the creative pipeline and the structural calls, and settle who makes the final budget call in week one.

send us the account

We will tell you the three things costing you the most.